What we do… best.
Managed
Advertising
Creative
Insights
Development
Branding
Managed Services
Go on vacation – we got your marketing covered.
Search Engine Optimization
Search Engine Optimization (SEO) is the process in which your business earns top ranking in Google.
Social Media
If you aren’t using social media, your competitors thank you.
We believe that #socialmedia adds dimension to your brand, and brings it to life. It’s the ultimate way to build relationships between a customer and your business.
Email Marketing
Reach new customers and retain existing ones.
Send newsletters, promotions, and lead nurturing emails quickly to a wide audience. With email marketing you can build loyalty and trust in your brand by reaching your customers on any device.
Fractional CMO
Need the expertise and efficiency a CMO can bring, but don’t have the time or funds to get one?
For only a fraction of the cost of an in house CMO, you can “rent” our team to handle all of your marketing needs so that you can get back to focusing on your bottom line.
Content Development
Content is King.
People buy because of emotion and justify with logic. Through in depth data and research, we paint stories that provide long lasting value, and connect a brand to its audience.
Reputation Management
Your reputation relies on customer interactions, are you maintaining positive relationships?
Don’t just pout about bad reviews…do something about it. Our experts at Digital Radar can repair a damaged reputation or safeguard your already good one.
Advertising
Your content in front the people that matter most to your brand.
Paid Search
If a user can’t find your products or services online, they’ll find someone else to get it from.
Being visible in search engine results pages is an integral part of your website’s success. With pay-per-click advertising, you can refine your efforts to target specific searches–which in turn maximizes your ROI.
Display Advertising
Put your business in front of customers that have already shown interest in your brand.
With ad buying on the Google Display Network, you can target specific audiences based on their interests and we will display your ad on affiliated sites related to your target.
Retargeting
Increase the opportunity for conversion.
You’re advertising, you’re getting clicks to your landing page – but there’s a hole. Some people are not converting. That’s where retargeting takes center-stage. Successful regtargeting strategies increase the likelyhood of conversion by 90%.
Highly segmented campaigns.
Powered by Google, Youtube is among the top sources consumers go to for information.
Using highly segmented campaigns, we put your business in front of the right users based on specific demographics.
Yelp
Running Ads on Yelp is a no brainer.
Unlike typical search engines, consumers go to Yelp primarily to help with purchase decisions. Because people trust reviews from their peers, if your business shows up at the top of their search, your business will instantly become a reputable go-to source.
Social Targeting
Over 75% of the world is on social media, so that’s where your brand needs to be, too.
Any brand, any industry… your audience wants to hear from you and engage in conversation with you. Hyper targeted social ads enable you to breakthrough the noise and reach the people that mean the most to your brand.
Creative
Visual Identity
Leave a lasting impression with a unique and personal logo.
An original and strategic logo allows your company to stand out in the marketplace. It differentiates you from the competition and sends a message to your audience that you are the go-to business.
Collateral
Create brand awareness and increase legitimacy of your brand.
Marketing collateral consists of a collection of media which is intended to be used to support the sales and production of your brand. It shows your audience that you’re willing to invest in your business while increasing recall and customer retention.
Photography & Videography
A picture or a video can tell a thousand words.. so make sure they are the right words.
Don’t waste anymore time scouring pages of stock images just to find one that vaguely relates and only makes sense to that one guy in accounting. Captivate your audience with unique photos directly related to your brand.
Graphic Design
Creativity with a purpose.
With seamless and clean designs that capture the essence of your brand, you communicate to your audience that you are a leader in your industry.
Events & Trade Show Support
Feel confident that you’re making a good impression with face-to-face marketing
Having an actionable and strategic plan when presenting at events will put your brand ahead of the competition by increasing recognition and building positive relationships.
Insights
Market Research
Become customer centric, not product centric.
In order for your business to truly thrive, you need to understand who your customers are and what they want. With access to powerful tools, we can determine general demographics, all the way down to their favorite color.
Audience Analysis
If you try to appeal to everyone, you’ll appeal to no one.
It’s important to narrow down your audience so that you can connect on a deep, personal level. By creating a detailed persona (or avatar), you can create a message that speaks directly to your ideal target.
Conversion Rate Optimization
One simple change can be the difference between making a sale or not.
Conversion rate optimization is the single most powerful strategy a business can use to drive incremental growth in revenue, lead generation, and customer base.
Digital Ecosystem Review
Your business is unique, so your digital ecosystem should be too.
Your digital ecosystem is the foundation of a clear, dynamic objective that steer your marketing efforts straight to your bottom line. It’s the holistic network of all your digital properties, and touch points needed to attract, convert, and close your ideal audience.
Analytics & Reporting
Never question your investment.
Monitor and track your progress with detailed reports. Through aggregating specific metrics in your analytics we can determine what’s working, and how we can improve.
Development
Website Development
Increase your available market–your customers expect it.
We find the sweet spot between what you need and what your customers want to create a jaw-dropping custom website. From design to launch, we will not only put your business on the map, but will keep people coming back for more.
E-Commerce
In E-Commerce the only constant is change.
Last week’s innovation or best practice is this week’s old news. Leverage our expertise in multi-channel marketing to build a digital mix that generates new traffic and supports a strong customer lifetime value.
Hosting & Maintenance
The power behind your purpose.
Web Hosting is a necessity for any online business; it’s how your site becomes available to the world.
With our dedicated support team, you can maximize uptime, improve security, and increase speed.
Graphic Design
Creativity with a purpose.
With seamless and clean designs that capture the essence of your brand, you communicate to your audience that you are a leader in your industry.
Marketing Tech Stack
Leverage technology to solve your unique business challenges.
With more than 5,000 digital marketing application choices, businesses struggle to keep up with which one is right for their needs. We work as consultants to strategize, optimize, integrate and manage the correct solutions for your business.
Brand
Architecture
Build your legacy.
Brand architecture is the hierarchy of how each product or service within your organization rolls up into the overall structure within your parent brand. It’s the strategy behind how each offering in a company’s portfolio are related to, and differente from one another.
Portfolio Rationalization
Increase efficiency and focus on what’s important.
Portfolio rationalization is the process of identifying and restrategizing which areas in your organization are the most impactful to driving success. Put your time, money, and energy into areas where it matters most.
Naming
Become a household name.
When choosing something as important as your name, you need to have a holistic strategy to encompass who you are as brand and what you stand for as an organization. It needs to convey your story to an audience in a memorable and strategic way.
Positioning
Stand out in the marketplace.
Your brand positioning sets you apart from your competitors, and encompasses how you want to be seen in the marketplace. It communicates your values, mission, and “reason to believe’ in a way that builds trust and resonates with your audience.
Audit
Is your brand living up to its full potential?
The marketplace is constantly changing, so it’s always a savvy business move to reassess how well your brand is currently aligned with your audience’s needs and perceptions. Whether you need a full rebrand, or just want to fill some cracks in the foundation, a brand audit will help determine an actionable strategy moving forward.