The power of inbound marketing
A revolution is taking place… We are now exposed to 5,000 brand messages a day, as opposed to 500 in the 1970s; that’s a 900% increase. With that much exposure, it’s understandable that consumers are beginning to be turned off by the interruptive nature of outbound...
Step one of the inbound marketing methodology: Attract
The main objective of this step is to turn strangers into visitors. Welcome back to the next set of the inbound marketing methodology lesson. Last time we talked about the general outline of what inbound marketing is, and how you can utilize the four steps to market...
Marketing To The Reptilian Brain (Tap into your audience’s basic needs)
When I first realized the power of the reptilian brain: I watched defeated, as my toddler threw herself on the floor, tears running down her face, screaming about the fact that she wanted a green lollipop instead of the pink one she had asked for only a minute...
Step two of the inbound marketing methodology: Convert
The main objective of this step is to turn visitors into leads. Welcome back to step two of the lesson: convert. Since something has attracted you to this page, Step One of the inbound methodology must be working its magic. Your time is valuable, so let’s get into the...
Step three of the inbound marketing methodology: Close
The main objective of this step is to turn your leads into customers. Now that you’ve attracted visitors to your site, and converted those visitors into leads — it’s now time to learn how to turn those leads into a sale using the third step of the inbound marketing...
Step four of the inbound marketing methodology: Delight
The main objective of this step is to create relationships that last. If you’ve been tuning in to the previous blog posts, or are at all familiar with the inbound marketing methodology, you understand that the purpose is to provide value at every stage of your...
What’s Branding?
What is branding and what makes a brand? These are among some of the most commonly asked questions for any marketing agency. The way these questions are answered can often be the difference between failure and success. So, let’s get into some base definitions for...
5 Social media marketing tips to try in 2019
We want you to succeed, so we are sharing our best tips to make the most of your social media marketing efforts in 2019. Social media is an excellent way to reach your target audience anytime, anywhere, on their terms. At Digital Radar we want you to succeed, so we...
How to leverage a marketing agency
Digital marketing is essential to the success of any business. In the digital age we live in, your online marketing efforts are what help your business stand out and will have an incredible impact on your success. Whether your company has an established marketing...
The case for content personalization and brand alignment
Personalization will create momentum. It shouldn’t be a surprise that nearly 50% of US consumers recently surveyed said they won’t spend time with branded content if it’s not relevant to their interests. Here are two more stats for you… 88% of consumers say that...